Project: Animal Impossible
- Key Art

Client: BBC Studios

The Brief: Create a fun, cinematic key art image for a lighthearted nature show testing animal myths through ambitious stunts. The final creative focused on the “Swimming with Sharks” episode, inspired by the iconic poster artwork for Jaws.

Using an above-and-below waterline perspective, the image balanced tension and humour while capturing the playful tone of the series and its hosts.

My Role: I led the concept development and art direction for the campaign, shaping a visual approach that blended cinematic suspense with comedy.
My role included concept development, stakeholder presentations, on-set direction of talent and composition, stakeholder feedback integration, and overseeing the final visual execution including cgi.

Retouch + CGI: Anthony Pileggi

Photographer: Jay Brooks