The Brief: Created in response to the limitations of traditional stock photography. The collection focuses on culturally relevant, Gen Z-informed imagery centred around diversity and contemporary visual storytelling.
Across multiple shoots and projects, the imagery explored globally relevant themes within business, technology, finance, wellness and representation through a more honest and human lens. There are currently almost 5,ooo images in the collection. Available for global licensing and commercial use across a broad range of sectors. License here - gettyimages.com.
My Role: Lead the creative direction and development of the We.Are collection from concept through to final curation. My role included concept development, visual research, casting direction, production, on-set art direction, editing and image selection, and overseeing the final visual execution across the collection.
