Project: EE Photography Library

Client: EE

The Brief: Working with ZAG’s design team during the EE rebrand, the brief was to create an evergreen image library across EE’s main product offerings. Shot over three days, the photography was designed for web, social, digital, and in-store use over the following five years and beyond.

The imagery needed to feel contemporary and authentic, creating a flexible visual language that could work both with and without the new brand mark across multiple touch points.

My Role: I led the photographic direction for the image library, defining the visual concept and narrative approach across the shoots. My role included concept development, client presentations, responding to stakeholder feedback, art direction, on-set art direction, editing and retouch direction, final image curation, and developing photography guidelines to ensure long-term consistency across the brand ecosystem.

Branding Agency: ZAG

Photographer: Alex Crétey Systermans