Project: Powered Differently

Client: Premiership Women’s Rugby

The Brief: To challenge perceptions of women’s rugby, to redefine how strength and femininity are represented in sport, Create an inclusive portrait series that foregrounded individuality, power, and self-expression.

My Role: Concepts, creative direction and styling, on-set art direction of campaign imagery.

Campaign Concept and Art Direction: Matta

Photographer: Tara Moore